The Rare Bloom Project™
Australia has more than 24,000 species of native flora, many of which play an important role in our unique and diverse ecosystem.
With many native blooms under threat, we’re joining forces with WWF-Australia to help save threatened native wildflower species from extinction.
In partnership with WWF-Australia, Botanica by Air Wick has created The Rare Bloom Project™ to help protect and conserve 120 threatened Australian native wildflowers.